John Rocket


John Rocket - Curated Women's Vintage in Florence


Located at Via Romana 121r, in Florence's Oltrarno district—just steps from Porta Romana and the Boboli Gardens—this is a neighborhood within the city walls that's a must-visit for anyone exploring Florence.

John Rocket is a vintage boutique dedicated exclusively to women's fashion. Here you'll find carefully curated total-look outfits, ranging from casual to sophisticated styles.
The shop is thoughtfully arranged, with a welcoming atmosphere and a selection that changes frequently. It's the perfect place for those seeking unique pieces, iconic brands, or simply an original outfit at great prices.

📍 Address: Via Romana, 121r, Florence

🕒 Opening Hours :
Monday-Saturday: 09:30-13:00 | 15:30-19:00
Sunday: Closed
Summer hours: closed Saturday afternoons | Winter hours: closed Monday mornings




What You'll Find


- Vintage jeans: from €35 to €45
- Designer jackets: e.g., a Moschino in perfect condition for €150
- Shoes and boots: seasonal selection starting at €35
- Dresses, blouses, skirts, accessories: from €30 to €150 for the most sought-after items
- Also available: rare pieces such as a 1960s Gucci bag, or garments by Yves Saint Laurent, Gianni Versace, Moschino, and more
- Branded and unbranded: a balanced mix of well-known labels and unique independent finds

Each item is carefully selected, in excellent condition, and chosen to help you build complete, stylish outfits. Stefano, the owner, is passionate and always ready to offer advice and help you find your look.




Special Discount for Our Guests


Contact Francesco using the form below to receive a 10% discount on all purchases. He'll provide you with the secret word to present in-store.




📱 For Updates and New Collections


Follow the official John Rocket Instagram page to discover new arrivals, promotions, and curated outfit ideas—you'll find plenty of style inspiration there.




John Rocket is a must-visit for anyone who loves authentic vintage, well-kept garments, and the chance to create a truly personal look. Perfect for an afternoon of shopping off the tourist track, in the heart of Florence's creative Oltrarno.